Storytelling and influencing: Communicate with impact

Storytelling and influencing: Communicate with impact

An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.

Macquarie University

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.